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From idea to result.

More than 200 campaigns, activations and projects delivered. Here is a selection of stories worth sharing.

12 selected cases

  1. Early-access activation combining creator content, paid media and PR.

    • Influencer marketing
    • Go-to-market strategy
    • Public relations

    Headline result: 5M+People reached

    Website: Shrapnel (opens in a new tab)
    Read the storyClose the story: Shrapnel

    Shrapnel Early Access Launch

    Across two phases, 25 creators, including LOUD creators and Felipe Neto, reached 5M+ people, and Shrapnel gained 56K+ Twitter followers before release.

    Total views
    3M+
    Influencers
    25
    New Twitter followers
    56K+
    The challenge
    Get players excited about Shrapnel’s early access before release, in a crowded gaming market.
    Our approach
    A two-phase activation: creators built the hype, while paid media and PR extended its reach across channels.
    Read the full case: Shrapnel

  2. Ambassador campaign with a permanent Twitch panel, recurring brand mentions and personalized discount codes.

    • Ambassador programs
    • Influencer marketing

    Headline result: 50K+Monthly views

    Website: ExitLag (opens in a new tab)
    Read the storyClose the story: ExitLag

    ExitLag Ambassador Program

    For six months, one creator’s Twitch channel averaged 50K+ views and about $2K in sales a month, tracked through personalized discount codes.

    Monthly sales (avg)
    ~$2.0K
    Campaign duration
    6 months
    The challenge
    Keep ExitLag in front of gamers month after month and turn that presence into steady sales.
    Our approach
    One dedicated creator as ambassador for all of the brand’s offers, with personalized discount codes that rewarded his community and tracked every sale.
    What we delivered
    Six months of a permanent panel on his Twitch channel and recurring brand mentions in his streams.
    Read the full case: ExitLag

  3. Brazilian LAN tournament bringing gaming and Web3 creators together, with coverage across multiple platforms.

    • Event management
    • Web2 → Web3 bridge
    • Influencer marketing
    • Public relations

    Headline result: 1,936Concurrent viewers

    Website: Axie Infinity (opens in a new tab)
    Read the storyClose the story: Axie Infinity

    Axie Infinity LATAM Tournament

    Set a new audience record for a LATAM Web3 tournament and got coverage in Forbes and other major regional outlets.

    Matches played
    350
    Social media content
    32+
    Influencers (Web2 + Web3)
    16
    The challenge
    Bring Web2 and Web3 audiences in LATAM together at one event.
    Our approach
    Brazil’s first LAN event for a competitive Web3 game, blending entertainment with high-level competition.
    What we delivered
    350 matches played in the run-up to the event, 8 Web2 and 8 Web3 creators on board, and coverage across multiple platforms.
    Read the full case: Axie Infinity

  4. Creator content around the S3 Duo Tournament, focused on competitive gameplay and community.

    • Influencer marketing

    Headline result: 200K+Total views

    Website: Bladerite (opens in a new tab)
    Read the storyClose the story: Bladerite

    Bladerite S3 Duo Tournament

    18 creators covered the S3 Duo Tournament: 200K+ views and 3,000 new players.

    Influencers
    18
    New players
    3,000
    The challenge
    Reach competitive players and turn them into new Bladerite users.
    Our approach
    Build the campaign on the S3 Duo Tournament’s own hype: creators showed its gameplay, strategies and community.
    Read the full case: Bladerite

  5. Gameplay content and creator-distributed bonus codes during the game’s final testing phase.

    • Influencer marketing

    Headline result: 1,500New users

    Website: AstrArk (opens in a new tab)
    Read the storyClose the story: AstrArk

    AstrArk Testing Phase

    The final test gained 1,500 new users and recorded 541 in-game purchases, with bonus codes distributed by creators from the TFT niche.

    Total views
    250K+
    Engagements
    12.6K
    Link clicks
    3,370+
    In-game purchases
    541
    The challenge
    AstrArk’s final testing phase needed early players who would engage and spend in the game.
    Our approach
    Relevance over raw reach: creators whose audiences already play games with similar mechanics, showing AstrArk through gameplay.
    Read the full case: AstrArk

  6. Creator tutorials and a Brazilian Discord channel with events, bonus codes and community support.

    • Influencer marketing
    • Community management
    • Token launch support

    Headline result: 2.3K+New users

    Website: Moonveil (opens in a new tab)
    Read the storyClose the story: Moonveil

    Moonveil Airdrop Activation

    Phase 1 of the airdrop brought in 2.3K+ new users. The Brazilian Discord channel we set up hosted the local events, bonus codes and questions.

    Total views
    40K+
    Engagements
    4K+
    The challenge
    Early in Moonveil’s social-farming airdrop, users earned points by completing quests, so newcomers had to trust the project and understand the missions.
    Our approach
    In-depth project analyses to build trust, and creator tutorials showing step by step how to complete the missions.
    Read the full case: Moonveil

  7. Long-term creator partnerships and educational content for the exchange’s activation in Brazil.

    • Influencer marketing
    • Go-to-market strategy

    Headline result: 150K+Total views

    Website: Gate.io (opens in a new tab)
    Read the storyClose the story: Gate.io

    Gate.io Brazil Launch

    In the exchange’s first month in Brazil, two creators delivered 150K+ views and 60+ completed identity checks. One post ran as a collaboration on Gate.io’s official profile.

    Engagements
    8K+
    Identity checks completed
    60+
    The challenge
    Gate.io’s first month in Brazil: make the exchange known and get its first users through identity verification.
    Our approach
    A long-term partnership with two creators instead of one-off posts, using educational content to present Gate.io as a trusted exchange for the local market.
    Read the full case: Gate.io

  8. Creator content explaining the crypto card’s security, fees and campaign rewards.

    • Influencer marketing

    Headline result: 358+New users

    Website: Kast (opens in a new tab)
    Read the storyClose the story: Kast

    Kast Crypto Card Campaign

    Creator content on the card’s security, fees and airdrop-linked cashback brought in 358+ new users, 108 of whom completed identity checks.

    Identity checks completed
    108
    Total views
    20K+
    Interactions
    1,927
    The challenge
    Build trust in Kast’s crypto card in a competitive market, with results measured in sign-ups and identity checks.
    Our approach
    Creators set Kast apart on three points: security, low fees and a campaign-only cashback linked to an airdrop.
    Read the full case: Kast

  9. Token-rewarded airdrop activation, creator guides, mini tournaments and game nights.

    • Influencer marketing
    • Event management

    Headline result: 1K+New users

    Website: Illuvium (opens in a new tab)
    Read the storyClose the story: Illuvium

    Illuvium Beta Activation

    The beta activation brought in 1K+ new users and drove 71+ in-game purchases, generating $3K+ in revenue. The campaign also recorded 320+ players with sessions over 30 minutes.

    In-game purchases driven
    71+
    Revenue generated
    $3.0K+
    Link clicks
    1.5K+
    Players with sessions over 30 minutes
    320+
    Hours played by influencers
    2,582
    The challenge
    Support Illuvium’s beta launch and help players understand progression through a token-rewarded airdrop.
    Our approach
    Combine creator-made guides with mini tournaments and game nights to explain progression and encourage participation.
    What we delivered
    Creators explained the game while mini tournaments and game nights gave the community opportunities to play.
    Read the full case: Illuvium

  10. Early-stage positioning and a giveaway in partnership with LOUD.

    • Influencer marketing
    • Web2 → Web3 bridge

    Headline result: 1,898Giveaway participants

    Website: Walken (opens in a new tab)
    Read the storyClose the story: Walken

    Walken Early Growth

    The giveaway reached 1,898 participants with a reported 22.2% conversion rate. The campaign also delivered 3.8K+ new followers, 417K+ impressions and 4.8K+ link clicks.

    New followers
    3.8K+
    Impressions
    417K+
    Engagements
    34K+
    Link clicks
    4.8K+
    Giveaway conversion rate
    22.2%
    The challenge
    Introduce Walken as a fun, accessible game and reach players beyond the Web3 niche.
    Our approach
    Use a large-scale giveaway in partnership with LOUD to introduce the game to a broader audience.
    What we delivered
    The giveaway amplified the message beyond Web3 audiences and supported early adoption.
    Read the full case: Walken

  11. Pre-token-launch campaign combining creators, paid media and PR across LATAM.

    • Influencer marketing
    • Token launch support
    • Public relations

    Headline result: 25.6M+Impressions across paid media and PR

    Website: Mavia (opens in a new tab)
    Read the storyClose the story: Mavia

    Mavia Pre-launch Campaign

    The campaign delivered 25.6M+ impressions across paid media and PR, 9.3M+ views across influencer content and 449K+ engagements across LATAM.

    Views across influencer content
    9.3M+
    Engagements across LATAM
    449K+
    The challenge
    Build awareness and engagement for Mavia across LATAM ahead of its token launch.
    Our approach
    Combine creator-led content, paid media and PR to extend the campaign across platforms.
    What we delivered
    Campaign content ran across YouTube, TikTok, Instagram and X with creators from Tribe Gaming and the wider LATAM network.
    Read the full case: Mavia

  12. Creator-led education on asset security through live streams and prerecorded YouTube videos.

    • Influencer marketing

    Headline result: 42K+Web3-focused views

    Website: Ledger (opens in a new tab)
    Read the storyClose the story: Ledger

    Ledger Security Education

    The campaign generated 42K+ Web3-focused views and 3.4K+ interactions on YouTube and X, with an engagement rate of approximately 8%.

    Interactions on YouTube and X
    3.4K+
    Engagement rate
    ~8%
    The challenge
    Help Brazilian users understand asset security during a period of crypto scams.
    Our approach
    Work with trusted creators to explain security practices through live streams and prerecorded YouTube videos.
    What we delivered
    The campaign used live streams and prerecorded content to reach a relevant Web3 audience on YouTube and X.
    Read the full case: Ledger

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