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From idea to result.

More than 200 campaigns, activations and projects delivered. Here is a selection of stories worth sharing.

5 selected cases

  1. Brazilian LAN tournament bringing gaming and Web3 creators together, with coverage across multiple platforms.

    • Event management
    • Web2 → Web3 bridge
    • Influencer marketing
    • Public relations

    Headline result: 1,936Concurrent viewers

    Website: Axie Infinity (opens in a new tab)
    Read the storyClose the story: Axie Infinity

    Axie Infinity LATAM Tournament

    Set a new audience record for a LATAM Web3 tournament and got coverage in Forbes and other major regional outlets.

    Matches played
    350
    Social media content
    32+
    Influencers (Web2 + Web3)
    16
    The challenge
    Bring Web2 and Web3 audiences in LATAM together at one event.
    Our approach
    Brazil’s first LAN event for a competitive Web3 game, blending entertainment with high-level competition.
    What we delivered
    350 matches played in the run-up to the event, 8 Web2 and 8 Web3 creators on board, and coverage across multiple platforms.
    Read the full case: Axie Infinity

  2. Online showcase tournament with an official livestream, viewer giveaways and community rewards.

    • Event management
    • Web2 → Web3 bridge

    Headline result: 311K+Total views

    Website: Bushwhack (opens in a new tab)
    Read the storyClose the story: Bushwhack

    Bushwhack Showcase Tournament

    The showcase streams drew 311K+ views, averaging 239 viewers per stream, and 2,308 users were invited to the game.

    Avg viewers per stream
    239
    Engagements
    4,682
    Link clicks
    3,400+
    Users invited
    2,308
    The challenge
    Bushwhack was still in testing and needed interest and new players.
    Our approach
    A showcase tournament with both Web2 and Web3 personalities, so each side brought its own audience.
    What we delivered
    An online tournament with an official livestream, viewer giveaways and a USD reward for the winning creator’s community.
    Read the full case: Bushwhack

  3. Creator tutorials and a Brazilian Discord channel with events, bonus codes and community support.

    • Influencer marketing
    • Community management
    • Token launch support

    Headline result: 2.3K+New users

    Website: Moonveil (opens in a new tab)
    Read the storyClose the story: Moonveil

    Moonveil Airdrop Activation

    Phase 1 of the airdrop brought in 2.3K+ new users. The Brazilian Discord channel we set up hosted the local events, bonus codes and questions.

    Total views
    40K+
    Engagements
    4K+
    The challenge
    Early in Moonveil’s social-farming airdrop, users earned points by completing quests, so newcomers had to trust the project and understand the missions.
    Our approach
    In-depth project analyses to build trust, and creator tutorials showing step by step how to complete the missions.
    Read the full case: Moonveil

  4. Early-stage positioning and a giveaway in partnership with LOUD.

    • Influencer marketing
    • Web2 → Web3 bridge

    Headline result: 1,898Giveaway participants

    Website: Walken (opens in a new tab)
    Read the storyClose the story: Walken

    Walken Early Growth

    The giveaway reached 1,898 participants with a reported 22.2% conversion rate. The campaign also delivered 3.8K+ new followers, 417K+ impressions and 4.8K+ link clicks.

    New followers
    3.8K+
    Impressions
    417K+
    Engagements
    34K+
    Link clicks
    4.8K+
    Giveaway conversion rate
    22.2%
    The challenge
    Introduce Walken as a fun, accessible game and reach players beyond the Web3 niche.
    Our approach
    Use a large-scale giveaway in partnership with LOUD to introduce the game to a broader audience.
    What we delivered
    The giveaway amplified the message beyond Web3 audiences and supported early adoption.
    Read the full case: Walken

  5. Pre-token-launch campaign combining creators, paid media and PR across LATAM.

    • Influencer marketing
    • Token launch support
    • Public relations

    Headline result: 25.6M+Impressions across paid media and PR

    Website: Mavia (opens in a new tab)
    Read the storyClose the story: Mavia

    Mavia Pre-launch Campaign

    The campaign delivered 25.6M+ impressions across paid media and PR, 9.3M+ views across influencer content and 449K+ engagements across LATAM.

    Views across influencer content
    9.3M+
    Engagements across LATAM
    449K+
    The challenge
    Build awareness and engagement for Mavia across LATAM ahead of its token launch.
    Our approach
    Combine creator-led content, paid media and PR to extend the campaign across platforms.
    What we delivered
    Campaign content ran across YouTube, TikTok, Instagram and X with creators from Tribe Gaming and the wider LATAM network.
    Read the full case: Mavia

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