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From idea to result.

More than 200 campaigns, activations and projects delivered. Here is a selection of stories worth sharing.

3 selected cases

  1. Brazilian LAN tournament bringing gaming and Web3 creators together, with coverage across multiple platforms.

    • Event management
    • Web2 → Web3 bridge
    • Influencer marketing
    • Public relations

    Headline result: 1,936Concurrent viewers

    Website: Axie Infinity (opens in a new tab)
    Read the storyClose the story: Axie Infinity

    Axie Infinity LATAM Tournament

    Set a new audience record for a LATAM Web3 tournament and got coverage in Forbes and other major regional outlets.

    Matches played
    350
    Social media content
    32+
    Influencers (Web2 + Web3)
    16
    The challenge
    Bring Web2 and Web3 audiences in LATAM together at one event.
    Our approach
    Brazil’s first LAN event for a competitive Web3 game, blending entertainment with high-level competition.
    What we delivered
    350 matches played in the run-up to the event, 8 Web2 and 8 Web3 creators on board, and coverage across multiple platforms.
    Read the full case: Axie Infinity

  2. Online showcase tournament with an official livestream, viewer giveaways and community rewards.

    • Event management
    • Web2 → Web3 bridge

    Headline result: 311K+Total views

    Website: Bushwhack (opens in a new tab)
    Read the storyClose the story: Bushwhack

    Bushwhack Showcase Tournament

    The showcase streams drew 311K+ views, averaging 239 viewers per stream, and 2,308 users were invited to the game.

    Avg viewers per stream
    239
    Engagements
    4,682
    Link clicks
    3,400+
    Users invited
    2,308
    The challenge
    Bushwhack was still in testing and needed interest and new players.
    Our approach
    A showcase tournament with both Web2 and Web3 personalities, so each side brought its own audience.
    What we delivered
    An online tournament with an official livestream, viewer giveaways and a USD reward for the winning creator’s community.
    Read the full case: Bushwhack

  3. Token-rewarded airdrop activation, creator guides, mini tournaments and game nights.

    • Influencer marketing
    • Event management

    Headline result: 1K+New users

    Website: Illuvium (opens in a new tab)
    Read the storyClose the story: Illuvium

    Illuvium Beta Activation

    The beta activation brought in 1K+ new users and drove 71+ in-game purchases, generating $3K+ in revenue. The campaign also recorded 320+ players with sessions over 30 minutes.

    In-game purchases driven
    71+
    Revenue generated
    $3.0K+
    Link clicks
    1.5K+
    Players with sessions over 30 minutes
    320+
    Hours played by influencers
    2,582
    The challenge
    Support Illuvium’s beta launch and help players understand progression through a token-rewarded airdrop.
    Our approach
    Combine creator-made guides with mini tournaments and game nights to explain progression and encourage participation.
    What we delivered
    Creators explained the game while mini tournaments and game nights gave the community opportunities to play.
    Read the full case: Illuvium

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