Headline result: 1K+New users
Website: Illuvium (opens in a new tab)The result
The beta activation brought in 1K+ new users and drove 71+ in-game purchases, generating $3K+ in revenue. The campaign also recorded 320+ players with sessions over 30 minutes.
- New users
- 1K+
- In-game purchases driven
- 71+
- Revenue generated
- $3.0K+
- Link clicks
- 1.5K+
- Players with sessions over 30 minutes
- 320+
- Hours played by influencers
- 2,582
- The challenge
- Support Illuvium’s beta launch and help players understand progression through a token-rewarded airdrop.
- Our approach
- Combine creator-made guides with mini tournaments and game nights to explain progression and encourage participation.
- What we delivered
- Creators explained the game while mini tournaments and game nights gave the community opportunities to play.