From idea to result.

4 selected cases

1. 

   Early-access activation combining creator content, paid media and PR.

   • Influencer marketing
   • Go-to-market strategy
   • Public relations

   Headline result: 5M+People reached

   Website: Shrapnel (opens in a new tab)

   Read the storyClose the story: Shrapnel

   Shrapnel Early Access Launch

   Across two phases, 25 creators, including LOUD creators and Felipe Neto, reached 5M+ people, and Shrapnel gained 56K+ Twitter followers before release.

   Total views

   3M+

   Influencers

   25

   New Twitter followers

   56K+

   The challenge

   Get players excited about Shrapnel’s early access before release, in a crowded gaming market.

   Our approach

   A two-phase activation: creators built the hype, while paid media and PR extended its reach across channels.

   Read the full case: Shrapnel

2. 

   Brazilian LAN tournament bringing gaming and Web3 creators together, with coverage across multiple platforms.

   • Event management
   • Web2 → Web3 bridge
   • Influencer marketing
   • Public relations

   Headline result: 1,936Concurrent viewers

   Website: Axie Infinity (opens in a new tab)

   Read the storyClose the story: Axie Infinity

   Axie Infinity LATAM Tournament

   Set a new audience record for a LATAM Web3 tournament and got coverage in Forbes and other major regional outlets.

   Matches played

   350

   Social media content

   32+

   Influencers (Web2 + Web3)

   16

   The challenge

   Bring Web2 and Web3 audiences in LATAM together at one event.

   Our approach

   Brazil’s first LAN event for a competitive Web3 game, blending entertainment with high-level competition.

   What we delivered

   350 matches played in the run-up to the event, 8 Web2 and 8 Web3 creators on board, and coverage across multiple platforms.

   Read the full case: Axie Infinity

3. 

   Long-term creator partnerships and educational content for the exchange’s activation in Brazil.

   • Influencer marketing
   • Go-to-market strategy

   Headline result: 150K+Total views

   Website: Gate.io (opens in a new tab)

   Read the storyClose the story: Gate.io

   Gate.io Brazil Launch

   In the exchange’s first month in Brazil, two creators delivered 150K+ views and 60+ completed identity checks. One post ran as a collaboration on Gate.io’s official profile.

   Engagements

   8K+

   Identity checks completed

   60+

   The challenge

   Gate.io’s first month in Brazil: make the exchange known and get its first users through identity verification.

   Our approach

   A long-term partnership with two creators instead of one-off posts, using educational content to present Gate.io as a trusted exchange for the local market.

   Read the full case: Gate.io

4. 

   Pre-token-launch campaign combining creators, paid media and PR across LATAM.

   • Influencer marketing
   • Token launch support
   • Public relations

   Headline result: 25.6M+Impressions across paid media and PR

   Website: Mavia (opens in a new tab)

   Read the storyClose the story: Mavia

   Mavia Pre-launch Campaign

   The campaign delivered 25.6M+ impressions across paid media and PR, 9.3M+ views across influencer content and 449K+ engagements across LATAM.

   Views across influencer content

   9.3M+

   Engagements across LATAM

   449K+

   The challenge

   Build awareness and engagement for Mavia across LATAM ahead of its token launch.

   Our approach

   Combine creator-led content, paid media and PR to extend the campaign across platforms.

   What we delivered

   Campaign content ran across YouTube, TikTok, Instagram and X with creators from Tribe Gaming and the wider LATAM network.

   Read the full case: Mavia