Headline result: 1,936Concurrent viewers
Website: Axie Infinity (opens in a new tab)The result
Set a new audience record for a LATAM Web3 tournament and got coverage in Forbes and other major regional outlets.
- Concurrent viewers
- 1,936
- Matches played
- 350
- Social media content
- 32+
- Influencers (Web2 + Web3)
- 16
- The challenge
- Bring Web2 and Web3 audiences in LATAM together at one event.
- Our approach
- Brazil’s first LAN event for a competitive Web3 game, blending entertainment with high-level competition.
- What we delivered
- 350 matches played in the run-up to the event, 8 Web2 and 8 Web3 creators on board, and coverage across multiple platforms.