Headline result: 5M+People reached
Website: Shrapnel (opens in a new tab)The result
Across two phases, 25 creators, including LOUD creators and Felipe Neto, reached 5M+ people, and Shrapnel gained 56K+ Twitter followers before release.
- Total views
- 3M+
- People reached
- 5M+
- Influencers
- 25
- New Twitter followers
- 56K+
- The challenge
- Get players excited about Shrapnel’s early access before release, in a crowded gaming market.
- Our approach
- A two-phase activation: creators built the hype, while paid media and PR extended its reach across channels.