Headline result: 2.3K+New users
Website: Moonveil (opens in a new tab)The result
Phase 1 of the airdrop brought in 2.3K+ new users. The Brazilian Discord channel we set up hosted the local events, bonus codes and questions.
- New users
- 2.3K+
- Total views
- 40K+
- Engagements
- 4K+
- The challenge
- Early in Moonveil’s social-farming airdrop, users earned points by completing quests, so newcomers had to trust the project and understand the missions.
- Our approach
- In-depth project analyses to build trust, and creator tutorials showing step by step how to complete the missions.