Headline result: 42K+Web3-focused views
Website: Ledger (opens in a new tab)The result
The campaign generated 42K+ Web3-focused views and 3.4K+ interactions on YouTube and X, with an engagement rate of approximately 8%.
- Web3-focused views
- 42K+
- Interactions on YouTube and X
- 3.4K+
- Engagement rate
- ~8%
- The challenge
- Help Brazilian users understand asset security during a period of crypto scams.
- Our approach
- Work with trusted creators to explain security practices through live streams and prerecorded YouTube videos.
- What we delivered
- The campaign used live streams and prerecorded content to reach a relevant Web3 audience on YouTube and X.